Contact: Stephanie Honan, APR - (513) 534-6957

Fifth Third Bank

News Release

 

Fifth Third Bank Launches Mobile App and Text Banking

12/01/11

Cincinnati – Fifth Third Bank announced today the launch of new mobile banking capabilities including the availability of a banking app for Apple, and app launchers for Android and BlackBerry smartphones. Additionally, Fifth Third has introduced text banking, giving customers access to account information and the ability to initiate transfers by sending a text message to the Bank.

"We understand the importance of providing our customers with options when it comes to accessing and servicing their accounts," said Larry McClanahan, vice president and director of Digital Delivery for Fifth Third Bank. "More and more, we see customers opting toward alternative service channels such as mobile when it comes to interacting with the Bank and managing their finances. We are pleased to enhance our mobile banking functionality and provide this added convenience to customers."

Fifth Third launched mobile banking in 2009 and now offers customers the ability to view account balances and transaction history, pay bills, transfer money between Fifth Third Bank accounts and locate the nearest Fifth Third Banking Center or ATM. These features are available to customers with smartphones and classic phones alike through Fifth Third Bank's mobile app and mobile website.

Text banking allows customers to receive account information by texting commands such as BAL for account balance or ACT for account activity to 535353. Customers may also initiate transfers or locate the nearest Banking Center or ATM through text banking. More information may be found at www.53.com/mobilebanking.

Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. The Company has $115 billion in assets and operates 15 affiliates with 1,313 full-service Banking Centers, including 103 Bank Mart® locations open seven days a week inside select grocery stores and 2,435 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and Investment Advisors. Fifth Third also has a 49% interest in Vantiv, LLC, formerly Fifth Third Processing Solutions, LLC. Fifth Third is among the largest money managers in the Midwest and, as of September 30, 2011, had $273 billion in assets under care, of which it managed $23 billion for individuals, corporations and not-for-profit organizations. Investor information and press releases can be viewed at www.53.com. Fifth Third's common stock is traded on the NASDAQ® National Global Select Market under the symbol "FITB." Fifth Third Bank. Member FDIC. Equal Housing Lender.

Mobile Internet data charges may apply, as well as text message charges. Please contact your mobile service provider for details.