CINCINNATI—Fifth Third (NASDAQ: FITB) announced that it will expand its industry-first free wills program to hundreds of thousands of additional customers when it completes the integration of Comerica in September, building on strong first-year adoption that has already helped protect an estimated $10 billion in estate value.
The groundbreaking program—delivered in partnership with Trust & Will—has prompted more than 39,000 customers to create wills and 3,000 to establish trusts, saving customers an estimated $12.6 million since launching in May 2025. The program has demonstrated strong engagement, with a nearly 65% completion rate from registration to finalized wills—significantly exceeding typical digital completion benchmarks and underscoring customer demand for simpler estate planning solutions embedded in trusted financial relationships.
Fifth Third remains the only U.S. bank to offer free, attorney-approved wills to its entire customer base.
The free wills benefit will extend to hundreds of thousands of additional customers, including in Texas, Arizona, and California, as Comerica customers gain access to the full range of Fifth Third’s digital offerings in September, further scaling the program’s reach and impact.
"Helping people protect what matters most is core to who we are as a bank," said Erin Crawford, VP, head of Consumer Digital, Payments and Money Management, Fifth Third. "By making wills free and easy to create, we’re removing barriers and giving families the tools to plan ahead with confidence—not just manage their finances."
The effort is helping close a persistent financial planning gap, as more than half of Americans still lack basic estate documents. Without basic estate documents, families can face lengthy probate delays, significant legal costs, and frozen assets during already difficult times. Fifth Third’s approach helps customers take proactive steps to protect their families and reduce future stress.
"Fifth Third set out to do something no other bank had done—make estate planning a standard part of financial wellness," said Cody Barbo, co‑founder and CEO of Trust & Will. "By offering free wills to every customer, they removed one of the biggest barriers families face and helped tens of thousands of people protect what they’ve worked hard to build. This partnership shows what’s possible when a trusted financial institution leads with access, simplicity, and purpose."
Fifth Third customers can begin creating their free will or explore trust options by visiting 53.com/trustandwill.
About Fifth Third
Fifth Third is a bank that’s as long on innovation as it is on history. Since 1858, we’ve been helping individuals, families, businesses and communities grow through smart financial services that improve lives. Our list of firsts is extensive, and it’s one that continues to expand as we explore the intersection of tech-driven innovation, dedicated people and focused community impact. Fifth Third is one of the few U.S.-based banks to have been named among Ethisphere’s World’s Most Ethical Companies® for several years. With a commitment to taking care of our customers, employees, communities and shareholders, our goal is not only to be the nation’s highest performing regional bank, but to be the bank people most value and trust.
Fifth Third Bank, National Association is a federally chartered institution. Fifth Third Bancorp is the indirect parent company of Fifth Third Bank and its common stock is traded on the NASDAQ® Global Select Market under the symbol "FITB." Investor information and press releases can be viewed at www.53.com. Deposit and credit products provided by Fifth Third Bank, National Association. Member FDIC.
About Trust & Will
Founded in 2017, Trust & Will is the leading digital estate planning platform in the U.S., trusted by over one million families. Our simple, secure, and attorney-approved online solutions empower Americans to create wills, trusts, healthcare directives, and other essential estate planning documents tailored to state-specific laws. As a certified B Corporation, our mission to help every family leave a meaningful legacy is embedded into our business model, ensuring estate planning is accessible, affordable, and inclusive for all.
Trust & Will is advancing modern legacy planning with AI-driven innovation, helping families and professionals simplify complex decisions and accelerate collaborative workflows.
Our platform supports 26,000+ financial advisors and 145+ enterprise partners, including banks, financial institutions, attorneys, nonprofits, real estate agents, and technology platforms. Notable partners include AARP, Fifth Third Bank, UBS, USAA, LPL Financial, and Northwestern Mutual. With more than one million users and over $300 billion in self-reported estate assets, Trust & Will is redefining estate planning as a strategic pillar of modern financial wellness.
Trust & Will has been consistently recognized for innovation and leadership. In 2026 alone, the company was named to Fast Company's World's Most Innovative Companies, the Financial Times' Americas' Fastest-Growing Companies, the Inc. Regionals: Fastest-Growing Private Companies, Forbes' America's Best Startup Employers, and received the FinTech Breakthrough Award for Personal Finance Product of the Year. The company has also earned spots on the CNBC Disruptor 50, Inc. 5000, and Deloitte Technology Fast 500™ lists, and was named a winner at the 2025 Wealth Management ("Wealthies") and ThinkAdvisor Luminaries awards, and recognized as a "Rising Star in Estate Planning" in the 2025 Kitces Research on Advisor Technology report.
Learn more at 53.com/trustandwill.