CINCINNATI—Fifth Third Bank, National Association, today announced a multiyear agreement to renew its sponsorship of the Cincinnati Bengals. The longstanding partnership will include signage at Paul Brown Stadium, a new presenting sponsor of the Bengals mobile app, a discount at the online pro shop for Bengals banking customers, virtual fan experiences including contests on social media, a digital content series and more.
The renewed Fifth Third and Cincinnati Bengals partnership, themed, "Better To5/3ther," or Better Together, will officially begin at the beginning of the 2020-2021 football season in September. The theme is based on the principle that when players, fans and the community work together they create a better experience for everyone. Fifth Third has been the official Bank of the Bengals since 2010.
"Our partnership with the Cincinnati Bengals demonstrates our support of the Queen City’s football team and celebrating the fans and community that we call home," said Tim Elsbrock, Fifth Third Bank Cincinnati region president. "This season Fifth Third will celebrate the moments of people coming together to achieve victory on and off the field, as we recognize how our community is working together even in the midst of a pandemic."
"This sponsorship speaks to the collaborative nature of Fifth Third and the Bengals and the support that they have shown us for the last decade," said Brian Sells, vice president, chief marketing officer, Cincinnati Bengals. "With the Bank's help, we will be able to keep our fans excited, help them cheer on the team and engage in special virtual opportunities throughout the season."
To learn more about the Fifth Third/Cincinnati Bengals Partnership, please visit www.53.com/bengals.
About Fifth Third
Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio and the indirect parent company of Fifth Third Bank, National Association, a federally chartered institution. As of June 30, 2020, Fifth Third had $203 billion in assets and operated 1,122 full-service banking centers and 2,456 ATMs with Fifth Third branding in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Georgia and North Carolina. In total, Fifth Third provides its customers with access to approximately 53,000 fee-free ATMs across the United States. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending and Wealth & Asset Management. Fifth Third is among the largest money managers in the Midwest and, as of June 30, 2020, had $405 billion in assets under care, of which it managed $49 billion for individuals, corporations and not-for-profit organizations through its Trust and Registered Investment Advisory businesses. Investor information and press releases can be viewed at www.53.com. Fifth Third’s common stock is traded on the Nasdaq® Global Select Market under the symbol “FITB.” Fifth Third Bank was established in 1858. Deposit and Credit products are offered by Fifth Third Bank, National Association. Member FDIC.