Matthew Jauchius Named Fifth Third's Chief Marketing Officer

Cincinnati - Fifth Third Bancorp (Nasdaq: FITB) announced today that Matthew Jauchius has been named executive vice president and chief marketing officer. Prior to joining Fifth Third, Jauchius served as executive vice president and chief marketing officer for Hertz Global Holdings Inc., a post he had held since 2015. Jauchius will report to Chief Strategy Officer Tim Spence.

Jauchius will be responsible for marketing and customer experience.

Prior to joining Hertz, Jauchius served Nationwide Mutual Insurance Company in Columbus, Ohio, as chief marketing officer from 2010 to 2015. His background also includes eight years of consulting in the industrial (automotive) and financial services industries with McKinsey & Company. Jauchius began his career with Ernst & Young (now EY) and Bank One (now Chase) in audit and strategy positions.

"Matt brings deep expertise from his long career that included marketing services in two very different industries,” said President and Chief Executive Officer Greg Carmichael. “He also possesses a strong strategy background, including his work in management consulting.”

Spence added, “Matt has established a great track record for developing and managing differentiated brands and strengthening the customer experience. We will welcome his global leadership across our marketing and customer experience functions.”

Jauchius holds a bachelor’s degree from Ohio State University and a master’s degree in business administration from the University of Michigan.

About Fifth Third

Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. As of December 31, 2016, the Company had $142 billion in assets and operates 1,191 full-service Banking Centers, and 2,495 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Georgia and North Carolina. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending and Wealth & Asset Management. Fifth Third also has a 17.9% interest in Vantiv Holding, LLC. Fifth Third is among the largest money managers in the Midwest and, as of December 31, 2016, had $315 billion in assets under care, of which it managed $31 billion for individuals, corporations and not-for-profit organizations through its Trust and Brokerage businesses. Investor information and press releases can be viewed at Fifth Third’s common stock is traded on the NASDAQ® Global Select Market under the symbol “FITB.”