Corporate Social Responsibility
Fifth Third Bank and United Way
At Fifth Third, we believe that building a stronger community helps build a better bank. That's why, each year, our employees engage in local United Way campaigns with outstanding success. United Way is a natural fit for us. Through our employee campaigns, we are able to share in the organization's efforts to advance the common good and improve education, promote healthy lives and help people achieve financial stability – a hallmark of our own financial empowerment initiatives.
By actively engaging with and listening to customers, Fifth Third builds its reputation for value and trust. This section of the report discusses Fifth Third Bank's commitment to Fair Lending and Responsible Banking, its approach to retail banking and creating a positive customer experience, specialized consumer assistance and outreach efforts.
Fifth Third is collaborative in helping to create and sustain vibrant communities. Local teams allow Fifth Third to stay close to the issues facing its neighbors, helping to guide investments and activities. Efforts include the Organization's Empowering Community Leaders Scholarship Program for non-profit organizations, its Enterprise Investment Fund, the 5-3 Impact Initiative and philanthropic gifts through the Fifth Third Foundation.
Fifth Third Bank actively supports businesses of all sizes with smart financial solutions. These products and services ultimately impact individual families and communities, as businesses fuel the economy and provide employment opportunities. The Bank's commitment to businesses includes industry-specific banking teams, small business advocacy and products, the opening of new banking centers and providing or sponsoring a number of events designed to bring business leaders together, share best practices or offer educational support.
Employees are the ambassadors and embodiment of Fifth Third. The Company cares a great deal about how engaged its employees are in its Purpose and how employees work together to fulfill Fifth Third's Vision. This section discusses work around engagement and inclusion – including awards and event notes from around the footprint – as well as the positive impact employees have on communities through their volunteer efforts.
Fifth Third continues to do its part to operate its business in a more environmentally sustainable way. Progress in 2012 includes a reduction in energy consumption, achieving recognition from the U.S. Green Building Council under the Leadership in Energy and Environmental Design (LEED) Program, the expansion of its recycling program and outreach efforts.