Corporate Social Responsibility


Fifth Third Bancorp's Corporate Social Responsibility Report, "Igniting Curiosity," demonstrates the ways in which Fifth Third strives to earn a reputation for being a good corporate citizen through the ways it serves five inter-related groups.


Fifth Third Bank and United Way

Live United At Fifth Third, we believe that building a stronger community helps build a better bank. That's why, each year, our employees engage in local United Way campaigns with outstanding success. United Way is a natural fit for us. Through our employee campaigns, we are able to share in the organization's efforts to advance the common good and improve education, promote healthy lives and help people achieve financial stability – a hallmark of our own financial empowerment initiatives.

We're proud to say that in 2013, the Bank and our employees contributed more than $8.2 million to United Way across our 12-state footprint, and employees participated in hundreds of volunteer events to improve the well-being of local communities.


Consumers

Fifth Third Bank is committed to improving lives. This is illustrated through its industry-first initiative to help customers find jobs and its many signature financial empowerment programs, including the Young Bankers Club, Dave Ramsey's Foundations in Personal Finance and the American Banker Association's Teach Children to Save program.

Communities

The Bank is collaborative in helping to create and sustain vibrant communities. Local teams allow Fifth Third to stay close to the issues facing its neighbors, helping to guide investments and activities. Efforts include Bank-wide support of U.S. military and their families, the 5-3 Impact Initiative and philanthropic gifts through the Fifth Third Foundation.

Businesses

Fifth Third Bank actively supports businesses of all sizes with smart financial solutions. These products and services ultimately impact individual families and communities, as businesses fuel the economy and provide employment opportunities. For small businesses, the Bank has underwritten a new financial empowerment resource called SmallBizU. The Bank's Stand Up to Cancer (SU2C) credit and debit cards also are featured in this section.

Employees

Employees are the ambassadors and embodiment of Fifth Third. The Company cares a great deal about how engaged its employees are in its Purpose and how employees work together to fulfill Fifth Third's Vision. This section discusses work around engagement and inclusion – including the Bank's signature Project SEARCH campuses – as well as the positive impact employees have on communities through their volunteer efforts, especially a Bank-wide effort to fight hunger in May.

Environment

Fifth Third continues to do its part to operate its business in a more environmentally sustainable way. Progress in 2013 included a reduction in energy consumption, achieving recognition from the U.S. Green Building Council under the Leadership in Energy and Environmental Design (LEED) Program and as an Environmental Protection Agency Green Power Partner, and the expansion of its recycling program and outreach efforts.