Place-based Economic Development
Fifth Third's innovative approach to developing communities that is place-based and people-first.
Partnering in Our Communities
Fifth Third works with public, private and community partners to identify areas within our Consumer Bank footprint that have been historically disinvested or are economically disadvantaged. We then meet with residents to assemble and concentrate all our resources—intellectual, social and financial—to cause a positive ripple effect that leads to:
- Business corridor revitalization
- Small business growth
- Housing and Homeownership
- Financial and workforce education and development
- Sustainability and Resiliency
Through our place-based model, Fifth Third invests significant capital and deploys a core solutions toolkit that includes investments and financing for housing, small business, financial access, workforce development, energy and resiliency.
Explore Our Impact
This innovative, collective-ecosystem approach is focused on identifying solutions to key challenges in partnership with the community. Currently, the program is implementing place-based strategies in 11 historically disinvested communities across the bank’s footprint. Learn more about each below.
Program Impact (as of December 31, 2025):
$409.2M+
in investments delivered (exceeding the initial goal of $180M).
$200M+
catalyzed in additional leveraged investments for a total of $471M Fifth Third driven investments.
2,215
homeowners assisted through purchase assistance, classes, repairs and other programs.
510
existing homes preserved.
1086
small businesses supported through technical assistance and other programs.
86
key positions filled to help community organizations build capacity.