White Papers and Case Statements

UNC Kenan-Flagler Business School

In 2025, analysts with the Frank Hawkins Kenan Institute of Private Enterprise detailed high-level lessons learned from the Fifth Third Neighborhood Program, a place-based economic development initiative used in nine Midwestern and Southeastern neighborhoods from 2021 to 2025. This case statement draws on a review of documents and 13 stakeholder interviews to identify six lessons of interest for banking and local leaders who wish to refine and emulate the Fifth Third model of place-based economic development.

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Beneficial State Foundation

Launched in 2021, the Neighborhood Program focuses on nine neighborhoods across multiple states. Fifth Third committed an initial $180 million and later expanded its financial commitments of lending, investments, and philanthropic support to $409 million. The program pairs financial capital with community engagement to ensure investment reflects resident priorities. The success of the Neighborhood Program is rooted in a coordinated partnership between Fifth Third Bank, Enterprise Community Partners, and trusted local intermediaries such as LISC Charlotte. Each partner plays a distinct and complementary role to ensure investments are strategic, community-led, and built for long-term impact.

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