Fifth Third Bank

Financial Empowerment Spotlight

The Debut of eBus II!

Fifth Third Bank debuted its eBus II on August 17, 2011 in Detroit, Michigan. eBus II, also called the Fifth Third Financial Empowerment Mobile II, is Fifth Third’s second 40-foot city bus that takes financial services directly into underserved communities. eBus II is outfitted with state-of-the-art technology and staffed with Fifth Third professionals to take financial services into underserved communities and empower them to achieve their goals. The Bank’s first eBus debuted in Cincinnati, OH, in 2004. Both eBuses are now traveling throughout the Fifth Third’s markets enabling the Bank to reach more people.

For the launch of eBus II, Fifth Third partnered with Bank on Detroit, an organization dedicated to improving the outlook of the financially underserved in that city, to host an Empowering Communities Rally at Hart Plaza. The rally featured keynote speeches from civic leaders, the unveiling of Fifth Third’s eBus II, the neighborhood re-launch of Bank on Detroit, and entertainment from River Rouge High School.

  • David Girodat president and CEO, Fifth Third Bank (Eastern Michigan) delivered the opening remarks for the launch of the eBus II at Hart Plaza in downtown Detroit.
  • Local dignitaries and key community leaders attended the Empowering Communities Rally.
  • A flash mob broke out in Detroit's Hart Plaza as Fifth Third Bank celebrated the eBus II launch. Management of Fifth Third Bank (Eastern Michigan), local dignitaries and community members joined in the fun.
  • The River Rouge High School marching band in Detroit kicked off the Empowering Communities Rally and also led the audience in the National Anthem.
  • The River Rouge High School marching band in Detroit kicked off the Empowering Communities Rally and also led the audience in the National Anthem.