Fifth Third Bank, Cincinnati Public Schools, Cincinnati Youth Collaborative and Designing Success Inc. launched a unique hands-on financial literacy pilot program geared toward fifth-grade students in February 2004. Program partners recognized the importance of reaching children at an early age to teach them about education, finances and personal responsibility. Students have an opportunity to learn first-hand the importance of saving and becoming an educated consumer, while being mentored by business professionals.
The customized 10-week curriculum is taught in once-a-week sessions held during the school day. The curriculum meets local and state educational standards in both mathematics and social studies. Students are assigned a Fifth Third employee/volunteer as a mentor who is responsible for teaching the curriculum, providing leadership, guidance and friendship throughout the course.