Welcome, Fifth Third Babies!
Join us in celebrating a brighter financial future for all the babies born on 5/3!
Learn more about:
The Future Looks Sunny
Every parent wants their child to live a life filled with better opportunities. That’s why every year, we partner with multiple hospitals in various cities to give all babies born on May 3 (5/3) the gift of $1,053 toward a 529 college savings plan.
Since our program started in 2017, we’ve given away $647,595 in college funding.
Cincinnati
$113,724
Chicago
$98,982
Columbus
$93,717
Grand Rapids
$32,643
Indianapolis
$81,081
Louisville and Charlotte
$102,141
Cleveland and Tampa
$125,307
Fifth Third Bank has proudly partnered with hospitals and families across the footprint to give these little ones a big head start.
Enter our sweepstakes to win $1,053 toward a 529 savings plan!
Here’s how to enter:
- Comment #53babies on one of the three Sweepstakes posts made by @ildahobert, @alexquist_, or @thecrazycreativeteacher on Instagram.
- Follow @FifthThirdBank and the influencer whose post you commented on.
And don’t forget to tag a friend so they have a chance to win too!
The sweepstakes will run from 5/3 to 5/29, and we’ll pick 53 lucky winners! Get more details.
Meet Some of Our #53Babies
Follow along on social as we welcome the newest #53Babies to the world.






"Such a blessing for our daughter! What a lucky little lady! Thanks, Fifth Third!"
"Many thanks for this wonderful initiative! We had a lot of fun with it."
– Northwest Community
"A fantastic way to celebrate life and giving! Just a great feel-good story."
You don’t have to be born on 5/3 to start saving for the future!
Learn about a 529 savings
account here.
See how you can help others save for college with our partner, GiftofCollege.com.