Welcome, Fifth Third Babies!
Join us in celebrating a brighter financial future for all the babies born on 5/3!
The Future Looks Sunny
Received a 529 gift? Follow these steps to redeem it.¹
To start saving for your baby's bright future, follow these three steps:
Visit go.53.com/babies and fill out a W-9 and Gift Acceptance Form.
Once processed, you’ll receive an email within five business days from our partner, Gift of College®, informing you that your gift card is activated and ready to be redeemed.
Follow the instructions in the email to redeem onto a newly established or existing 529 plan account.
Not ready to redeem your 529 gift yet?
Request an email reminder and we’ll contact you in 30 days with these instructions.

Create a will for free3
Protect your family’s future with this special offer. Here’s how:
- Go to trustandwill.com/53Babies
- Choose to create your trust or will
- Enter the code provided in your Fifth Third Babies Welcome Kit at checkout for your free will or discounted trust.
Our Impact
Since 2017, we’ve gifted $967,707 in college funding.
Thanks to the hospitals and families who’ve helped us give so many little ones a big head start.
Years
Cities
Babies
Hospitals
Look at these cuties!





