Fifth Third Bank ‘Chip in for Cincinnati’ Program to Benefit Most Valuable Kids

Debit card transactions raise dollars to send deserving kids to Bengals games

CINCINNATI—Fifth Third Bank is excited to announce the launch of Chip in for Cincinnati, a program through which, for every transaction made with a Fifth Third Bengals debit card from now through Nov. 30, Fifth Third will make a donation to benefit Most Valuable Kids of Greater Cincinnati, up to $53,000.

The funds the program raises will be used to send at-risk kids to Bengals games and to support MVK’s mission to inspire deserving kids in the community through opportunities to attend live sports and cultural events. Throughout the season, more than 300 people, including kids and their chaperones will attend the games as beneficiaries of Chip in for Cincinnati. 

This is the first time that Fifth Third, the official bank of the Bengals, will partner with MVK. Tim Elsbrock, president of Fifth Third’s Cincinnati region, said it is important to Fifth Third to foster inclusion wherever it operates. “We strive to be of service to our community. When we act on opportunities to raise funds for good causes like MVK, we are investing in the future and creating a legacy of building strong communities to improve lives.”

Most Valuable Kids works with 119 nonprofit partner agencies in the community to provide deserving kids with event tickets and experiences that reward and motivate them to overcome significant life challenges. These opportunities, which are currently provided for a nominal membership fee, enable schools, social service agencies, foster families and mentors to have a meaningful reward for the kids they serve. Since its inception in 2005, more than 161,000 deserving kids have received tickets to live sporting events, cultural activities or other unique experiences.

“We are excited to be a recipient of the Fifth Third Chip in for Cincinnati program to bring smiles to so many kids in our community,” said Sherri Friedman, CEO of MVK. “Attending an event is much more than a ticket. It’s an opportunity to reward kids for hard work, strengthen relationships and enhance self-esteem. We are so thankful for hometown companies like Fifth Third who are dedicated to making a difference.”

To learn more about Bengals debit card perks please visit and to learn more about MVK, please visit

About Fifth Third

Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio and the indirect parent company of Fifth Third Bank, an Ohio-chartered bank. As of June 30, 2019, Fifth Third had $169 billion in assets and operated 1,207 full-service Banking Centers and 2,551 ATMs with Fifth Third branding in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Georgia and North Carolina. In total, Fifth Third provides its customers with access to approximately 53,000 fee-free ATMs across the United States. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending and Wealth & Asset Management. Fifth Third is among the largest money managers in the Midwest and, as of June 30, 2019, had $399 billion in assets under care, of which it managed $46 billion for individuals, corporations and not-for-profit organizations through its Trust and Registered Investment Advisory businesses. Investor information and press releases can be viewed at Fifth Third’s common stock is traded on the Nasdaq® Global Select Market under the symbol “FITB.” Fifth Third Bank was established in 1858. Deposit and Credit products are offered by Fifth Third Bank. Member FDIC.

About Most Valuable Kids

Most Valuable Kids is a nonprofit agency that turns tickets and experiences into life-changing opportunities for underserved kids in our community. MVK creates extra- curricular programs that reward hard work, strengthen relationships, enhance self-esteem and encourage kids to dream big! MVK currently serves more than 100,000 at risk kids who participate in 119 pre-screened non-profit agencies. These partner agencies, who support low-income and at-risk kids, use the donated tickets and experiences as rewards and incentives. For more information, visit our website at or like us on Facebook at Most Valuable Kids of Greater Cincinnati.