Acting on Your Industry
Of course, e-commerce is informing how we shop, having an outsized impact on traditional retail: from the rise of buy online, pick up in-store perks to the fact that Amazon is now the second biggest seller of consumer electronics after Best Buy.
But the spate of retail bankruptcies, store closings and liquidations doesn’t mean consumers have traded in bricks for clicks. They reflect a mixed brew of factors, including a vastly over-stored retail landscape still sized for a pre e-commerce/pre Great Recession shopping mindset, just as consumers buy fewer tangible things, like a new purse, opting for more experiential purchases, like a dinner out.
And despite all the chatter about e-commerce putting brick-and-mortar out of business, it’s the online-only merchants that are struggling to go it alone (think Etsy), as legacy retailers such as Wal-Mart buy up online merchants.