Celebrating Small Business
The heart of every community.
Investing in small business is investing in community. It brings people together, creates opportunity and gives our neighborhoods character. That’s why we back small business with real investment, real recognition and real support.

Every fall, we invite employees to visit their favorite local businesses and post on social media to enter the business to win a $5,300 grant from Fifth Third.
When they stop in, they can also leave a $53 tip and a few Fifth Third pens (every business owner knows you can never have too many) to extend our support and brighten someone's day.
It’s how we turn everyday appreciation into something a Fifth Third Better®!
Appreciation in Action
Whether it’s fueling their future or shining a light on their story, every gesture helps small businesses thrive.
Granted to winning small businesses
Given by employees
as tips
Small businesses highlighted on social media
Participating employees
Check out some of our favorite moments from past years!
Follow along on social media @FifthThirdBank and #Love53.









Meet Our Grant Winners
The Empanada's Box
Greater Cincinnati Area, Ohio
Kim's Kakes
Rossford, Ohio
Magic Stitches
Raleigh, North Carolina
Salon Impressions CZ
Orland Park, Illinois
The Corner Pizza Bar
Orlando, Florida
Turn Our Support Into Your Success
Running your own small business? Whether you're just getting started or ready to grow, Fifth Third is here to help you thrive with tools, guidance and real investment in your journey.