Stephanie Honan, APR (513) 534-6957
Fifth Third Bank

News Release

 

Fifth Third Bank Earns Partner Excellence Award from Lighthouse1

Fifth Third recognized as New Partner of the Year

7/22/11

Cincinnati – Fifth Third Bank, the 13th largest Health Savings Account (HSA) provider in the country (Consumer Driven Market Report, March 2011), was recently named recipient of a 2011 Partner Excellence Award by its HSA solutions provider, Lighthouse1. Fifth Third Bank received the Excellence Award for New Partner of the Year at the annual Lighthouse1 Partner Conference held in Minneapolis.

The Partner Excellence Awards, established in 2009, are presented annually and recognize Lighthouse1 partners that have achieved notable accomplishments with the Lighthouse1 platform. Fifth Third Bank was selected for the award because of its achievements since becoming a Lighthouse1 Partner in 2010. Fifth Third Bank has been instrumental in the development of many features to the platform, including bank account activation via micro deposit to mitigate fraud, consumer-directed online enrollment to expedite the enrollment process, and custom field reporting.

"Fifth Third Bank has benefitted from being an early entrant into the consumer directed health care space", said Jon Groch, senior vice president and director of Bankcard and HSA products for Fifth Third Bank. "Our years of experience have given us great insight into the needs of our consumers, employers, and partners. Being awarded the New Partner of the Year from Lighthouse1 recognizes the effort our team has dedicated to continually improving the overall HSA experience for all of our clients."

Fifth Third Bank began offering HSAs in 2004 and now holds more than $400 million in custodial and direct HSA balances. For more information, visit www.53hsa.com.

Lighthouse1 and its Partners serve more than 2.7 million consumers, making Lighthouse1 the nation's largest web-based healthcare solution that manages HSAs, HRAs, FSAs, and Transit Plans.

Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. The Company has $111 billion in assets and operates 15 affiliates with 1,316 full-service Banking Centers, including 103 Bank Mart® locations open seven days a week inside select grocery stores and 2,456 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and Investment Advisors. Fifth Third also has a 49% interest in Vantiv, LLC, formerly Fifth Third Processing Solutions, LLC. Fifth Third is among the largest money managers in the Midwest and, as of June 30, 2011, had $276 billion in assets under care, of which it managed $25 billion for individuals, corporations and not-for-profit organizations. Investor information and press releases can be viewed at www.53.com. Fifth Third's common stock is traded on the NASDAQ® Global Select Market under the symbol "FITB." Fifth Third Bank, Member FDIC.