Debra DeCourcy, APR (513) 534-4153
Fifth Third Bank

News Release


Fifth Third Leasing Company Changes Name to
Fifth Third Equipment Finance Company


Cincinnati – Fifth Third Bank (NASDAQ: FITB) today announced that, effective immediately, its equipment finance subsidiary, The Fifth Third Leasing Company, has officially changed its name to Fifth Third Equipment Finance Company, reflecting the sector’s evolution to offering multiple types of commercial equipment finance products.

Fifth Third Equipment Finance Company is a leading provider of lease and loan products for many different industries. Fifth Third Equipment Finance Company’s team has built a $5.6 billion portfolio and a client base that extends throughout all 50 states. A subsidiary of Fifth Third’s Commercial Bank, Fifth Third Equipment Finance Company is among the top 10 bank-affiliated equipment finance companies in the country.

Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. The Company has $110 billion in assets and operates 15 affiliates with 1,313 full-service Banking Centers, including 102 Bank Mart® locations open seven days a week inside select grocery stores and 2,448 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and Investment Advisors. Fifth Third also has a 49% interest in Fifth Third Processing Solutions, LLC. Fifth Third is among the largest money managers in the Midwest and, as of March 31, 2011, had $274 billion in assets under care, of which it managed $26 billion for individuals, corporations and not-for-profit organizations. Investor information and press releases can be viewed at Fifth Third's common stock is traded on the NASDAQ® National Global Select Market under the symbol "FITB."