Fifth Third Bank

News Release


Fifth Third Bank Wins 2009 WebAward for Mobile Banking Demo


Fifth Third Bank announced today that it has been awarded a 2009 Web Marketing Association WebAward for its Mobile Banking demo found on The Fifth Third Mobile Banking demo, designed by Bridge Worldwide, was honored with a Standard of Excellence award in the Financial Services category.

Since 1997, the Web Marketing Association's annual WebAward Competition has been setting the standard of excellence for Website development. Independent expert judges from around the world review sites in 96 industries. The WebAward Competition is the premier award recognition program for Web developers and marketers worldwide.

"We developed our Mobile Banking demo to introduce consumers to the Bank's new mobile banking services in an interactive and non-traditional way," said Ray Webb, senior vice president and head of Retail Banking for Fifth Third Bancorp. "Since launching the demo in February, we have seen a great deal of traffic and a steady increase of active mobile banking users. We are excited to win a WebAward and be recognized for our commitment to innovative customer service and education."

The Fifth Third Mobile Banking demo includes an introduction to mobile banking as well as instructions on how to use the account overview, fund transfer, ATM/branch locator and text alert functions.

"Fifth Third is becoming an innovation leader in digital banking and we were pleased to bring their mobile innovations to life online," said Peter Schwartz, Chief Creative Officer of Bridge Worldwide.

Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. The Company has $116 billion in assets, operates 16 affiliates with 1,306 full-service Banking Centers, including 100 Bank Mart locations open seven days a week inside select grocery stores and 2,362 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and Investment Advisors. Fifth Third also has a 49% interest in Fifth Third Processing Solutions, LLC. Fifth Third is among the largest money managers in the Midwest and, as of June 30, 2009, has $180 billion in assets under care, of which it managed $24 billion for individuals, corporations and not-for-profit organizations. Investor information and press releases can be viewed at Fifth Third's common stock is traded on the NASDAQ® National Global Select Market under the symbol "FITB." Fifth Third Bank, Member FDIC.