Fifth Third Bank

News Release

 

Fifth Third Bank Introduces Two Packaged Checking Products

05/21/09

Packaged accounts combine highly-used services at a discounted price

Fifth Third Bank announced today the introduction of its Gold Checking and Secure Checking products, designed to streamline the account selection process and provide customers access to highly-used services at a discounted monthly rate.

“Nearly two years ago, our sales representatives began making changes to the way they recommend products and services, focusing not only on our customers’ short-term financial needs, but their long-term goals as well,” said Ray Webb, senior vice president and head of Retail Banking. “Central to this more holistic approach is our free comprehensive Financial Needs Assessment. This assessment tool has helped us to reshape our conversations with customers and has provided quality feedback, which we’ve used to develop these two new accounts better aligned with customer activity and needs.”

Fifth Third Gold Checking is a premium package that offers free check orders, Fifth Third Identity Alert, non-Fifth Third ATM transactions and rebated surcharges*, money orders, cashier’s checks and traveler’s checks, in addition to safe deposit box rental and brokerage account discounts. The package is ideal for those seeking identity protection, and for customers who write a lot of checks or use ATMs outside of the Fifth Third network.

Fifth Third Secure Checking is designed with financial security and protection in mind, offering Fifth Third Identity Alert, an emergency savings account and discounts on safe deposit box rentals.

“These packaged accounts combine features and services that help customers actively manage their finances,” adds Webb. “A savings account is built into each package that rewards customers for saving, and Identity Alert is included to provide customers the opportunity to monitor and protect their financial futures and sensitive information.”

Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. The Company has $119 billion in assets, operates 16 affiliates with 1,311 full-service Banking Centers, including 95 Bank Mart(R) locations open seven days a week inside select grocery stores and 2,354 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third operates five main businesses: Commercial Banking, Branch Banking, Consumer Lending, Investment Advisors and Fifth Third Processing Solutions. Fifth Third is among the largest money managers in the Midwest and, as of March 31, 2009, has $166 billion in assets under care, of which it managed $23 billion for individuals, corporations and not-for-profit organizations. Investor information and press releases can be viewed at www.53.com. Fifth Third's common stock is traded on the NASDAQ(R) National Global Select Market under the symbol "FITB."

*No charge from Fifth Third for using other banks’ ATMs. Any fees charged by the other bank are automatically rebated back to you the same day - up to 10 per month.