Fifth Third Bank

News Release


Fifth Third Bank Provides More Information to Customers


Knowledge is power. During this economic downturn, Fifth Third Bank is looking to empower its customers by providing objective information about lending policies and practices.

The Bank has launched a new section on its Web site to provide up-to-date information about its lending efforts during these times.

"For more than 150 years, Fifth Third Bank has been in business because we have been able to manage through difficult economic times," said Kevin T. Kabat, president, chairman and CEO of Fifth Third Bancorp. "The objective information provided on the Web site, including details regarding the numbers and types of loans the Bank is making, is evidence of our dedication and determination we will emerge from this period stronger than we have ever been."

The site includes information from the U.S. Department of the Treasury about Fifth Third Bank's monthly lending data in comparison with other financial institutions participating in the Capital Purchase Program. The site also includes information about Federal Deposit Insurance Corporation coverage and details about how Fifth Third Mortgage Company's customers can get assistance.

"Now more than ever, being out in front for our customers is imperative," said Kabat. "The more we can share information with our customers during these challenging times, the better our relationship will be."

To view the site, check the "Lending and Investing for a Better Tomorrow" banner on the home page.

Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. The Company has $120 billion in assets, operates 16 affiliates with 1,308 full-service Banking Centers, including 94 Bank Mart(R) locations open seven days a week inside select grocery stores and 2,350 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third operates five main businesses: Commercial Banking, Branch Banking, Consumer Lending, Investment Advisors and Fifth Third Processing Solutions. Fifth Third is among the largest money managers in the Midwest and, as of December 31, 2008, has $179 billion in assets under care, of which it managed $25 billion for individuals, corporations and not-for- profit organizations. Investor information and press releases can be viewed at Fifth Third's common stock is traded on the NASDAQ(R) National Global Select Market under the symbol "FITB." Member FDIC. Equal Housing Lender.