• Stephanie Honan 513.534.6957
Fifth Third Bank

News Release


Fifth Third Bank Launches New Identity Alert Product


Product Designed to Further Safeguard Customer Assets

Fifth Third Bank today announced the launch of a new Identity Alert product to help further protect the personal and financial assets of its customers. The enhanced Identity Alert product features include:

  • Card Patrol – Allows customers to register up to 10 debit or credit cards to be monitored online for fraudulent activity.
  • Payment Card Protection – Enables customers to cancel all registered cards if lost or stolen with one call.
  • Credit Alert – Monitors credit information and sends alerts directly to customers. Provides $10,000 in insurance as well as fraud resolution assistance.
  • Triple Bureau Reports & Scores – Enables customers to receive copies of all three major credit bureau reports & scores.

“Our customers look to us to not only help them manage their money and investments, but to also help them protect their financial well-being for years to come,” said Karen Dee, senior vice president and head of Retail Banking for Fifth Third Bank. “While we have in the past offered similar identity theft solutions, we are pleased to launch this product with the latest in card and credit monitoring tools, offering an additional layer of security for our customers.”

Recognizing the importance of security and protection, Dee added that in addition to Identity Alert, Fifth Third Bank offers extensive tools and information regarding identity theft, fraud alerts and more online at www.53.com. Fifth Third also has a dedicated fraud and investigation team to assist customers who discover suspicious online sites, emails or other fraudulent activity related to their account. “The Federal Trade Commission estimates that as many as nine million Americans have their identities stolen each year. We want to do what we can to help educate and arm our customers with tools and information needed to help protect their privacy, identity and accounts.”

Fifth Third Identity Alert costs up to 30% less than competitors’ fraud protection products, and -- in many cases – Fifth Third Identity Alert offers more product features for a lower monthly fee. Customers interested in Identity Alert can enroll at their local banking center. Customers can add this product to their existing consumer Fifth Third Bank checking account.

Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. The Company has $115 billion in assets, operates 18 affiliates with 1,308 full-service Banking Centers, including 97 Bank Mart locations open seven days a week inside select grocery stores and 2,329 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third operates five main businesses: Commercial Banking, Branch Banking, Consumer Lending, Investment Advisors and Fifth Third Processing Solutions. Fifth Third is among the largest money managers in the Midwest and, as of June 30, 2008, has $207 billion in assets under care, of which it managed $31 billion for individuals, corporations and not-for-profit organizations. Investor information and press releases can be viewed at www.53.com . Fifth Third's common stock is traded on the NASDAQ(R) National Global Select Market under the symbol "FITB."