• Stephanie Honan 513.534.6957
Fifth Third Bank

News Release


Fifth Third Bank Introduces Gift Card Centers in time for Holiday Shopping Season


As the official holiday shopping season kicks off this week, Fifth Third Bank is pleased to announce the introduction of its Gift Card Centers located in all 1,200 branch locations throughout the Bank’s 11-state footprint.

Fifth Third Bank is one of only a few financial institutions nationwide to offer a one-stop solution for gift card purchases. The Gift Card Centers boast a convenient and wide selection of cards including, branded gift cards like the Fifth Third MasterCard gift card and American Express Next Generation gift cards, as well as dozens of merchant gift cards ranging from long-distance carriers to major retailers.

“Gift cards are the fastest growing card segment in the industry and are among the most popular holiday gift options,” said Mark Erhardt, vice president and Retail product manager. “While we have carried branded gift cards for many years, the introduction of this physical display and the addition of merchant cards will make these an even more convenient gift option for our customers.”

The Bank introduced the Gift Card Center concept to pilot markets in early October. “Feedback has been so positive that we are pleased to add gift card displays to the remainder of our Banking Centers this week, in time for the holiday shopping season,” said Jim Higgins, vice president of Card and Payment products.

Fifth Third Bank worked with Proximiti Merchandising Group for concept execution, with Alliance Data for the prepaid software and technology, and three product suppliers; MasterCard, American Express and InComm, Inc -- all industry leading marketers of gift and prepaid products.

Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. As of September 30, 2007, the Company had $104 billion in assets, operated 18 affiliates with 1,181 full-service Banking Centers, including 104 Bank Mart(R) locations open seven days a week inside select grocery stores and 2,153 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania and Missouri. Fifth Third operates five main businesses: Commercial Banking, Branch Banking, Consumer Lending, Investment Advisors and Fifth Third Processing Solutions. Fifth Third is among the largest money managers in the Midwest and, as of September 30, 2007, had $232 billion in assets under care, of which it managed $34 billion for individuals, corporations and not-for-profit organizations. Investor information and press releases can be viewed at www.53.com. Fifth Third's common stock is traded through the NASDAQ(R) National Global Select Market System under the symbol "FITB." Member FDIC.