• Stephanie Honan 513.534.6957
Fifth Third Bank

News Release


Fifth Third Bank Introduces Goal Setter Savings Account


New Product Allows Customers to Save Automatically; Makes Good on Brand Promise

Fifth Third Bank announced today the introduction of a new savings vehicle that helps customers plan for a better tomorrow – the Fifth Third Goal Setter Savings account.

With a Fifth Third Goal Setter Savings account, customers can identify a goal – such as saving for college, a new home, or vacation – and start working toward that goal with automatic transfers or direct deposits. Customers can open multiple accounts to accommodate multiple goals and can track progress with monthly reports included in their account statement. Additionally, customers earn a cash bonus once they reach their set goal.

“One fundamental way to enhance the Fifth Third Bank customer experience is to create new products that offer a meaningful benefit,” said Winston Wilkinson, executive vice president and head of Consumer Banking. “We feel the best way to do that is to offer quality products, service and advice that make good on our brand promise of ensuring a better tomorrow for our customers.”

In addition to the Fifth Third Goal Setter Savings, the company also introduced the following products:

The new Fifth Third Free Checking replaces the Totally Free Checking and e53 and combines the best features of those accounts with no minimum balance, no monthly maintenance fee and the opportunity to choose either a paper or an online statement.

The Fifth Third Interest Checking account, replacing Platinum One Checking, and is ideal for customers who keep higher balances and expect to earn competitive interest.

The Fifth Third Money Market Savings account replaces the MaxSaver Money Market and Premium MaxSaver accounts, and was created based on the discovery that high-balance customers want a great rate and liquidity. To meet these needs the new Money Market Savings offers a competitive rate that reacts to the market as well as some check-writing ability.

Existing customers will remain in their current account, but are encouraged to explore these new options with a Fifth Third representative, as one of the new products may be better suited to their needs for today and tomorrow.

“All of these new products represent our commitment to living the brand and enhancing the experience of our customers by handling their needs, both in the short- and long-term,” said Karen Dee, head of Retail Banking.

Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. The Company has $100.7 billion in assets, operates 19 affiliates with 1,157 full-service Banking Centers, including 109 Bank Mart locations open seven days a week inside select grocery stores and 2,103 Jeanie ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania and Missouri. Fifth Third operates five main businesses: Commercial Banking, Branch Banking, Consumer Lending, Investment Advisors and Fifth Third Processing Solutions. Fifth Third is among the largest money managers in the Midwest and, as of December 31, 2006, has $220 billion in assets under care, of which it managed $34 billion for individuals, corporations and not-for-profit organizations. Investor information and press releases can be viewed at www.53.com. Fifth Third's common stock is traded through the NASDAQ® National Global Select Market System under the symbol "FITB." Member FDIC.