Fifth Third Financial Empowerment Mobiles
(eBus and eBus II)
Fifth Third's eBus and eBus II--also referred to as Fifth Third Financial Empowerment Mobiles--travel throughout the Bank's markets to reach individuals and neighborhoods in low- and moderate-income areas that have been traditionally underserved by banks. Our eBuses provide community members access to professional financial advice and guidance. The mission of our eBuses is to take quality financial services directly to people and empower them to take control of their financial future.
Both eBuses are 40-foot retrofitted city buses equipped with onboard computer workstations and internet connectivity through satellite technology. They are staffed by Fifth Third professionals who are available at tour stops to provide one-on-one credit counseling, financial education and access to products and services, if desired. eBus tours are typically coordinated with community and non-profit organizations to create events in which people can gain assistance from basic needs to job fairs and financial education.
The first eBus began its tours in 2004. Since that time, the number of cities it visited has increased year after year and nearly 100,000 people have boarded the bus to gain access to financial education and services. In 2011, Fifth Third Bank facilitated the retrofit of a second eBus to reach an even greater number of individuals. eBus II enables the Bank to more deeply penetrate and serve low- and moderate-income communities and align even more closely the Bank's efforts to meet its obligations under the Community Reinvestment Act.