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Marketing

Banking is competitive, which bodes well for consumers in the form of service, access and competitive rates.

A 2006 study by the Selig Center for Economic Growth at the University of Georgia estimates the combined buying power of African American, Asian and Native American consumers in the U.S. will be $1.8 trillion by 2011 - nearly quadruple its 1990 level of $454 billion.

To win and retain the loyalty of our growing and diverse customer base, our staff, signage and marketing messages have to reflect the consumers for whom we work to provide financial solutions.

We partner with traditional and ethnic advertising agencies to ensure that our messages are authentic, integrated and culturally relevant. OLSON headquartered in Minneapolis provides strategic and creative direction. Their vision helps achieve the media mix necessary to maintain strong regional awareness. New York-based The Vox Collective provides insight and creative direction for the development and placement of messages in traditional and non-traditional mediums targeted for Hispanic and African American audiences.