A Message from Chief Administrative Officer
It is an honor to serve our customers—from all walks of life, at every age and every stage, and inclusive of everything that makes them who they are. Our goal is to keep our customers at the center of every single thing we do, both inside and outside of our company. We relish being a part of their communities. It’s a privilege we will never take for granted.
On a personal note, I am extremely proud of our employees who came together so beautifully after the shooting at our headquarters in Cincinnati last September. We are indeed #FifthThirdStrong. The tremendous outpouring of love and support was inspiring. It helped begin the healing process. We did our best to support those employees and contractors personally impacted, and, in three instances, the families they left behind. We provided weeks of counseling services to our employees and helped lead events that invited us to lift one another up. More about the Sept. 6 tragedy can be found on page 39 of this report. All of us, throughout our entire company, were touched and humbled by the care we received during this difficult time.
Care is not something we take lightly. We believe strongly in the power of genuine care and in its ability to transform situations, outcomes and lives. That’s one reason we made care the basis of a new customer experience initiative in our Operations division last year. Called CARE, the acronym stands for Curious, Accountable, Respectful and Empathetic. It’s a guide for how we approach every interaction with our customers. We appreciate how every touchpoint with our customers is an opportunity to show we care. It’s the right way to provide a customer experience that’s a Fifth Third Better®.
We exemplify the CARE model when we innovate and develop products like Fifth Third Momentum™, which helps customers pay down student debt; when we engage in listening sessions with community stakeholders to help fill gaps in affordable housing, capital access and down payment savings; and when we go about the daily work of getting to know our customers and understand their needs.
This same model helps guide the actions we take as an employer of thousands of talented women and men across the United States and beyond. Such actions have earned Fifth Third recognition as a Top Workplace in multiple regions, as one of the “Best Places to Work for LGBTQ Equality” and as one of America’s “Top 100 Adoption Friendly Workplaces.”
Care is part of everyday life at Fifth Third Bank, just as it is part of everyday life in the communities we serve. Thank you, again, for giving us the privilege to know and serve you. Thank you for the opportunity to show you we care.
Executive Vice President and Chief Administrative Officer,
Fifth Third Bancorp
2018 Corporate Responsibility Report
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Within the report, you'll find more detailed information on the key topics above.