Welcome, 5/3 babies!

Forecasting a Fifth Third Better® Future

Every parent wants their child to live a life filled with better opportunities. That’s why every year, we partner with a city to give all babies born on May 3 (5/3) the gift of $1,053 toward a 529 college savings plan.

How to Redeem Your Gift1

To start saving for your baby’s bright future, follow these three steps:

  1. Visit go.53.com/babies and fill out a W-9 and Gift Acceptance Form.
  2. Once processed, you’ll receive an email within one business day from our partner, "Gift of College," informing you that your gift card is activated and ready to be redeemed.
  3. Follow the instructions in the email to redeem into a newly-established or existing 529 plan account.

Not ready to redeem your gift card yet? Opt in for an email reminder!

You will receive an email reminder in 30 days to redeem your $1,053 gift card. Once you are ready to redeem your gift card, follow the instructions in the email or visit 53.com/babies.

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Since our program started in 2017, we’ve given away $522,288 in college funding.











Grand Rapids






Louisville and Charlotte


This year, Fifth Third Bank is proud to partner with hospitals and families in Tampa and Cleveland to give these tiny babies a big head start.


Don’t live in Tampa or Cleveland?

No worries! Enter our sweepstakes for your chance to get $1,053 from Fifth Third Bank toward a 529 college savings plan.2 Here’s how:

  1. Follow @fifththirdbank on Facebook or Instagram.
  2. Comment on our post that mentions this sweepstakes. Don't forget to tag your friends so they can enter too!

The sweepstakes will run from 5/13 to 5/29, and we’ll pick five lucky winners! Get more details.

Meet Some of Our #53Babies

Follow along on social as we welcome the newest #53Babies to the world.

Love for #53Babies

"Such a blessing for our daughter! What a lucky little lady! Thanks, Fifth Third!"

"Many thanks for this wonderful initiative! We had a lot of fun with it."

– Northwest Community

"A fantastic way to celebrate life and giving! Just a great feel-good story."

You don’t have to be born on 5/3 to start saving for the future!

Learn about a 529 savings account here.

Get Started

See how you can help others save for college with our partner, GiftofCollege.com.

Learn More