5/3 Babies

Forecasting a Fifth Third Better® Future

Every parent wants their child to live a life filled with better opportunities. That’s why every year, we partner with a city to give all babies born on May 3 (5/3) the gift of $1,053 toward a 529 college savings plan.

This year, Fifth Third Bank is proud to partner with hospitals and families in Louisville and Charlotte to give these tiny babies a big head start.

Since our program started in 2017, we’ve given away $420,147 in college funding.











Grand Rapids





How to Redeem Your Gift1

To start saving for your baby’s bright future, follow these three steps:

  1. Visit go.53.com/babies and fill out a W-9 and Gift Acceptance Form.
  2. Once processed, you’ll receive an email within one business day from our partner, "Gift of College," informing you that your gift card is activated and ready to be redeemed.
  3. Follow the instructions in the email to redeem into a newly-established or existing 529 plan account.

Don’t live in Louisville or Charlotte?

No worries! Enter our sweepstakes for your chance to get $1,053 from Fifth Third Bank toward a 529 college savings plan.2 Here’s how:

  1. Follow @fifththirdbank on social.
  2. Comment on our post or tag a friend in the comments.

The sweepstakes will run from 5/10 to 5/29, and we’ll pick five lucky winners! Get more details.

Meet Some of Our #53Babies

Follow along on social as we welcome the newest #53Babies to the world.

Love for #53Babies

"Such a blessing for our daughter! What a lucky little lady! Thanks, Fifth Third!"

"Many thanks for this wonderful initiative! We had a lot of fun with it." – Northwest Community

"A fantastic way to celebrate life and giving! Just a great feel-good story."

"Very exciting and so happy for the families!" – St. Bernard

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You don’t have to be born on 5/3 to start saving for college!

Learn about a 529 savings account here.

Get Started

See how you can help others save for college with our partner, GiftofCollege.com.

Learn More