Welcome, Fifth Third Babies!
Join us in celebrating a brighter financial future for all the babies born on 5/3!
Learn more about:
The Future Looks Sunny
Every parent wants their child to live a life filled with better opportunities. That’s why every year, we partner with multiple hospitals in various cities to give all babies born on May 3 (5/3) the gift of $1,053 toward a 529 college savings plan.
How to Redeem Your Gift1
To start saving for your baby’s bright future, follow these three steps:
- Fill out the Fifth Third Babies W-9 and Gift Acceptance Form.
- Once processed, you’ll receive an email within one business day from our partner, "Gift of College," informing you that your gift card is activated and ready to be redeemed.
- Follow the instructions in the email to redeem into a newly-established or existing 529 plan account.
Not ready to redeem your gift card yet? Opt in for an email reminder!
You will receive an email reminder in 30 days to redeem your $1,053 gift card. Once you are ready to redeem your gift card, follow the instructions in the email or visit 53.com/babies.
Thank you!
Your form was successfully submitted. We will send you an email reminder in 30 days.
Since our program started in 2017, we’ve given away $647,595 in college funding.
Cincinnati
$113,724
Chicago
$98,982
Columbus
$93,717
Grand Rapids
$32,643
Indianapolis
$81,081
Louisville and Charlotte
$102,141
Cleveland and Tampa
$125,307
Fifth Third Bank has proudly partnered with hospitals and families across the footprint to give these little ones a big head start.
Enter our sweepstakes to win $1,053 toward a 529 savings plan!
Here’s how to enter:
- Comment #53babies on one of the three Sweepstakes posts made by @ildahobert, @alexquist_, or @thecrazycreativeteacher on Instagram.
- Follow @FifthThirdBank and the influencer whose post you commented on.
And don’t forget to tag a friend so they have a chance to win too!
The sweepstakes will run from 5/3 to 5/29, and we’ll pick 53 lucky winners! Get more details.
Meet Some of Our #53Babies
Follow along on social as we welcome the newest #53Babies to the world.
Love for #53Babies
"Such a blessing for our daughter! What a lucky little lady! Thanks, Fifth Third!"
"Many thanks for this wonderful initiative! We had a lot of fun with it."
– Northwest Community
"A fantastic way to celebrate life and giving! Just a great feel-good story."
You don’t have to be born on 5/3 to start saving for the future!
Learn about a 529 savings
account here.
See how you can help others save for college with our partner, GiftofCollege.com.