5/3 Babies
Forecasting a Fifth Third Better® Future
Every parent wants their child to live a life filled with better opportunities. That’s why every year, we partner with a city to give all babies born on May 3 (5/3) the gift of $1,053 toward a 529 college savings plan.
This year, Fifth Third Bank is proud to partner with hospitals and families in Louisville and Charlotte to give these tiny babies a big head start.
Since our program started in 2017, we’ve given away $420,147 in college funding.
Cincinnati
$113,724
Chicago
$98,982
Columbus
$93,717
Grand Rapids
$32,643
Indianapolis
$81,081
How to Redeem Your Gift1
To start saving for your baby’s bright future, follow these three steps:
- Visit go.53.com/babies and fill out a W-9 and Gift Acceptance Form.
- Once processed, you’ll receive an email within one business day from our partner, "Gift of College," informing you that your gift card is activated and ready to be redeemed.
- Follow the instructions in the email to redeem into a newly-established or existing 529 plan account.
Don’t live in Louisville or Charlotte?
No worries! Enter our sweepstakes for your chance to get $1,053 from Fifth Third Bank toward a 529 college savings plan.2 Here’s how:
- Follow @fifththirdbank on social.
- Comment on our post or tag a friend in the comments.
The sweepstakes will run from 5/10 to 5/29, and we’ll pick five lucky winners! Get more details.
Meet Some of Our #53Babies
Follow along on social as we welcome the newest #53Babies to the world.
Love for #53Babies
"Such a blessing for our daughter! What a lucky little lady! Thanks, Fifth Third!"
"Many thanks for this wonderful initiative! We had a lot of fun with it." – Northwest Community
"A fantastic way to celebrate life and giving! Just a great feel-good story."
"Very exciting and so happy for the families!" – St. Bernard
You don’t have to be born on 5/3 to start saving for college!
See how you can help others save for college with our partner, GiftofCollege.com.