Welcome, Fifth Third Babies!
Join us in celebrating a brighter financial future for all the babies born on 5/3!
The Future Looks Sunny
Every year, we partner with hospitals around the country to give babies born on 5/3 (May 3rd) the gift of $1,053 toward a 529 college savings plan.
Received a 529 gift? Follow these steps to redeem it.¹
To start saving for your baby's bright future, follow these three steps:
Visit go.53.com/babies and fill out a W-9 and Gift Acceptance Form.
Once processed, you’ll receive an email within five business days from our partner, Gift of College®, informing you that your gift card is activated and ready to be redeemed.
Follow the instructions in the email to redeem onto a newly established or existing 529 plan account.
Not ready to redeem your 529 gift yet?
Request an email reminder and we’ll contact you in 30 days with these instructions.
Create a will for free3
Protect your family’s future with this special offer. Here’s how:
- Go to trustandwill.com/53Babies
- Choose to create your trust or will
- Enter the code provided in your Fifth Third Babies Welcome Kit at checkout for your free will or discounted trust.
Our Impact
Since 2017, we’ve gifted $732,888 in college funding.
Thanks to the hospitals and families who’ve helped us give so many little ones a big head start.
Years
Cities
Babies
Hospitals
Enter to win $1,053 toward a 529 savings plan!
How to enter:
- Comment #Love53 on one of the four Sweepstakes posts made by @sarahmbiegel, @timothys.home, @hannahraybruce, or @juliaq__ on Instagram.
- Follow @FifthThirdBank and the influencer whose post you commented on.
And don’t forget to tag a friend so they can enter too!
The sweepstakes will run from 5/3 to 5/29.2 Get more details.
Look at these cuties!
Love for Fifth Third Babies
“We are so grateful for the money for Juliet’s 529 account!”
“Every parent dreams that their child has this start.”
“Fifth Third Day is a special day. Receiving this gift is a great start for the future.”