5/3 Babies
a head start on their future.
At Fifth Third Bank, we know every parent wants to give their child a better life. That’s why every year, we partner with one lucky city to give all babies born on May 3rd, 5/3, the gift of $1053 toward a 529 college savings plan. This year, we’re proud to partner with the hospitals and families of Indianapolis to give these babies a head start on their future.
Since our program started in 2017, we’ve given away $339,066 in college funding.
Cincinnati
$113,724
Chicago
$98,982
Columbus
$93,717
Grand Rapids
$32,643
#53BABIES
#53BABIES
LOVE
"Such a blessing for our daughter! What a lucky little lady! Thanks, Fifth Third!"
"Many thanks for this wonderful initiative! We had a lot of fun with it."
– Northwest Community
"A fantastic way to celebrate life and giving! Just a great feel-good story."
"Very exciting and so happy for the families!"
– St. Bernard
See how you can help others save for college with our partner, GiftofCollege.com.