Cincinnati - Fifth Third Bancorp today announced that it reached thousands of families and small business owners with education and services during Financial Literacy Month (April) and Small Business Week (May 1-7). The effort is an illustration of the Bank’s commitment to improving lives in the communities it serves.
“Fifth Third deeply cares about the financial empowerment of individuals, families and small businesses,” said Royce Sutton, senior vice president and director of community development strategies, Fifth Third Bancorp. “The occasions of Financial Literacy Month and Small Business Week gave us a great opportunity to get out into the community and help people one-on-one and face-to-face. We are proud of our efforts, but more important, are optimistic that our work has helped community members and small business owners with information, service and support that leads to strong financial positions and financial independence.
The Bank reached 15,780 individuals through workshops, seminars and training sessions, which were designed for low- and moderate-income census tracts, low- and moderate-income families and small business owners. More than 200 financial empowerment events were held across the Company footprint promoting the Bank’s L.I.F.E. (Lives Improved through Financial Empowerment®) programs. This support included Empower U® events, Financial Empowerment Mobile (eBus) tours and nearly 200 American Bankers Association Teach Children to Save® events.
For Small Business Week, Fifth Third hosted nearly 40 events that were attended by nearly 3,500 small business owners and entrepreneurs. The events included detailed and interactive workshops.
In addition to deploying into the community, the Bank coordinated an effort to provide assistance directly to consumers via public relations strategies. Engaging radio media tours for both Financial Literacy Month and Small Business Week put Bank professionals on the airwaves to deliver informative and helpful tips for individuals and small businesses, including Fifth Third’s Top Ten Tips to Financial Empowerment.
Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. The Company has $142 billion in assets and operates 1,241 full-service Banking Centers, including 95 Bank Mart® locations, most open seven days a week, inside select grocery stores and over 2,500 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Georgia and North Carolina. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and Investment Advisors. Fifth Third also has an 18.3% interest in Vantiv Holding, LLC. Fifth Third is among the largest money managers in the Midwest and, as of March 31, 2016, had $303 billion in assets under care, of which it managed $26 billion for individuals, corporations and not-for-profit organizations. Investor information and press releases can be viewed at www.53.com. Fifth Third’s common stock is traded on the Nasdaq® Global Select Market under the symbol “FITB.” Fifth Third Bank was established in 1858. Member FDIC, Equal Housing Lender.