Welcome to Fifth Third Bank's 2012 Corporate Social Responsibility Report. We appreciate the opportunity to share our efforts to be a socially responsible company. We made great strides last year and we're busy continuing the positive momentum in 2013. Our CSR Report, Reputation Matters, is focused on telling our story—why we care about the communities we serve, why we've adopted financial empowerment as our signature mission, and how we work to make a significant impact on all the people and places we serve:
We desire to earn a reputation that clearly reflects who we are. We want our efforts and results to be understood through the lens of our Company's Vision: to be the one bank people most value and trust.
We recognize how closely our success is tied to the strength of the larger community. We truly believe we are all in this together. We hope this annual report underlines how deeply we understand that.
Reputation does matter.
Thank you for your interest and support of Fifth Third Bank.